DOGFIGHT was The Bomb Holes standalone gauntlet-style event, designed to cultivate an energetic atmosphere. By bringing together some of the world’s top snowboarders to compete under the lights in front of a lively crowd, riders showcased their best talents and battled for a large cash purse. Although the event was invite-only, it kicked off with an open qualifier session that allowed two riders to earn their spot among the “Big Dogs.” The jam session was held in two specially designed zones. The first zone featured a large three-block gap to a down bar, while the second zone highlighted the main event: the triple kink stair, hence the name “DOGFIGHT: Battle Of The Triple Kink.”

Sponsored by: Woodward Park City, Burton, Fat Tire, Db, Skullcandy, Gozney

The visual direction played a key role in building hype and an energetic atmosphere. Inspired by a classic “fight night” aesthetic, the promotional concept featured iconic face-off compositions with the hosts of The Bomb Hole, creating a dramatic yet humorous allusion. Dark colors, dramatic lighting, sharp typography, and bold textures were used alongside playful graphic elements to align the event concept with The Bomb Hole's humor and authenticity. In addition, fight cards influenced by combat sports were created for the invited riders and shared across their social media platforms to announce attendance, boosting engagement, expanding outreach, and ultimately enhancing event turnout.

Roles in Event Branding

• Led the art direction and graphic design for DOGFIGHT, developing a distinct brand identity for the event.

• Produced digital marketing assets to support event promotion while strengthening the brand identity.

• Created motion graphics for digital displays and social media promotions, capturing audience attention through dynamic animations that showcased the event's energy.

• Designed collateral materials, including event passes, registration packs, and awards.

• Collaborated with Woodward Park City's Park crew to establish course branding, enhancing event presentation and identity.

• Developed product graphics and compiled comprehensive tech packs to streamline production and maintain quality standards.