Group Chat is a secondary podcast under The Bomb Hole Snowboard Podcast umbrella, shifting focus from in-depth interviews to roundtable discussions on current snowboarding events and trends. The show highlights video projects, viral clips, contests, and insights from riders and product designers, all delivered in a casual, conversational format that covers everything snowboarding.

When developing the brand identity for Group Chat, The Bomb Hole’s design elements were emphasized to unify the two identities. The colors, along with the bold, simplistic outlined graphics and typography, are key features of The Bomb Hole that were carried forward. Central to this new identity, the logo was designed to capture the essence of the show's casual, conversational format and differentiate it from the primary platform. While incorporating similar visual elements, Group Chat required a unique design system for its promotional materials and thumbnails to set the two identities apart.

Roles in Brand Identity & Development

• Led the art direction and graphic design for Group Chat, creating a visual identity building on The Bomb Hole's established brand identity.

• Designed on-screen graphics that enhanced brand recognition and improved visual flow throughout the show.

• Crafted compelling marketing assets and eye-catching thumbnails to drive promotional efforts and audience engagement.

• Produced dynamic video and motion graphics for the show's introduction, setting the tone and capturing viewer interest.